Case study
los hongos
A mushroom brand in the making: grow kits, a cafe, and a story worth telling. Built by a mesa member. Backed by mesa across the media and the business.
The story.
los hongos grows gourmet mushrooms and teaches people to grow their own: maitake, blue oyster, lion's mane. What started as a growing habit is becoming a brand with a cafe and a shop. The story didn't need inventing. It needed telling.
The reels.
Product stories, filmed and cut with mesa tech, running as the brand's marketing. Tap to play, sound on.
The shop.
An ecommerce storefront for grow kits and the cafe, built to carry the same story the reels tell. The content sells the product; the product feeds the story.
elhongoscafe.com · live
What mesa does here.
The story
reels that sell without feeling like ads, made with mesa tech.
The audience
a brand voice and feed run with the member, not for them.
The business
the storefront, built and operated together.
Your brand could be next.
Bring your story. We'll build on it together.